The one thing that that never gets done

Something on your “to-do list” that never gets done.

It’s funny how something like learning to play the guitar can mirror the process of building MoonRock Online Shop. I’ve had that one item on my to-do list for years—“Learn to Play the Guitar.” I can imagine myself playing those smooth chords and feeling that sense of accomplishment, but somehow, it never happens. It just sits there, collecting dust, much like some of the ideas I’ve had for MoonRock.

Sometimes, I think it’s the same thing with business. We all have those “someday” goals that we never quite get to. Maybe it’s launching that new product line—like the purple Moonrock kid—or finally executing that perfect marketing campaign in California, Michigan, or Oregon. You know it could elevate the shop, but it always feels like there’s something more urgent, or maybe there’s that nagging fear of, “What if it doesn’t work?”

The truth is, like picking up that guitar, it’s easy to get caught up in the planning phase. We envision success, we feel the excitement of what could be, but the actual doing part somehow gets pushed aside.

But what if, just like learning guitar, we started small? What if today we posted that first ad for our vapes or edibles, instead of waiting for the “perfect” moment? What if we broke down that big, scary task into something so small that it almost felt too easy?

I’m realizing that maybe it’s not about mastering everything all at once. It’s about finding a way to get started—whether it’s 5 minutes of guitar practice or one step toward pushing MoonRock forward. And maybe along the way, we can find the joy in the little wins, like seeing that first customer respond to an ad or hitting a small sales goal.

I think today might be the day I pick up the guitar and maybe, it’s also the day I take that small, important step for MoonRock Online Shop. Because at the end of the day, it’s those tiny steps that build momentum, both in business and in life.

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